Why Demand Forecasting Is Critical for Business Recovery

emand forecasting — predicting what products or services customers want, how much, and when — is one of the most important disciplines in running a business, dictating decisions on staffing levels, inventory, pricing, supply chain management, and more. As tricky as demand forecasting can be even in the best of times, Covid-19 has blown it to pieces, jumbling normal data patterns and leaving companies uncertain on how to anticipate consumer demand for their products and services.

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