Why Datafication is Key for the Organisation of Tomorrow

Imagine, it is Friday afternoon, and after a long week at work, you and your colleagues decide to go to the bar to unwind and refresh with a nice cool glass of beer. You go to your favourite pub and upon reaching the bar order a few pints. However, instead of the bartender giving you your beloved beer, he hands you a plastic card and tells you that from now on, you can pour your own beer as much as you want and as often as you want.

Link: Why Datafication is Key for the Organisation of Tomorrow
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