Sam Adams moves forward with frivolous campaign that was halted when pandemic struck

Sam Adams—which delayed a humorous campaign as the pandemic struck—is now moving forward with the ads, in a sign that advertisers are growing less cautious.
The effort from Goodby Silverstein & Partners is called “Your Cousin From Boston” and features a character wielding the city’s notorious…

Link: Sam Adams moves forward with frivolous campaign that was halted when pandemic struck
via adage.com