This NSFW visit to Alabama’s Talladega Superspeedway is like the “Heavy Metal Parking Lot” of NASCAR. (All Gas No Breaks). Creative agency Wieden+Kennedy NY developed this wide-mouth cup that enables NASCAR fans to take a sip without taking their eyes off the racetrack. I’d say that The Cup — a 2009 promotional item for NASCAR and ESPN — was quite an improvement over beer guzzler helmets worn by dedicated sports fans in prior decades.
Link: NASCAR banned the Confederate flag, prompting calls for a boycott