Moments of Truth. In 2005 P&G coined the term “first…

In 2005 P&G coined the term “first moment of truth” to describe the importance of packaging in their marketing model. Back in the beforetime, a friend of mine asked me over dinner in London if I knew about the Lyle’s Golden Syrup logo. I did not … and was surprised to find out it was a dead lion with a swarm of bees emerging from its carcass.

Link: Moments of Truth. In 2005 P&G coined the term “first…
via medium.com