Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?

For many casual observers and drinkers, hard seltzer seemed to come out of nowhere last summer. Sweeping across the country like a fizzy, buzz-making tidal wave, hot girl summer suddenly had an official beverage sponsor: White Claw. But for those in the industry or closely observing it, the rise of hard seltzer wasn’t mere happenstance—consumers were primed for the product.

Link: Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?
via www.adweek.com