Camden Town Brewery airs QR-powered ‘drinkable’ TV ad

Camden Town Brewery is giving away beer to mobile users who scan a QR code in a TV commercial with a smartphone camera. The craft-beer maker, which is owned by Anheuser-Busch InBev, is running what it calls “the world’s first ‘drinkable’ TV ad” during U.broadcasts of the UEFA Champions League soccer tournament, the company said in a press release.

Link: Camden Town Brewery airs QR-powered ‘drinkable’ TV ad
via www.mobilemarketer.com