Belgium introduces ‘Helpy Hour’ inviting bar patrons to pay for two drinks—and get only one

As lockdown eases in Belgium, a new national campaign is encouraging drinkers to support their bars and cafes with “Helpy Hour.” That’s the reverse of a happy hour, in that you pay for two drinks and receive one.
The campaign was created by FCB agency by Happiness Brussels on behalf of the…

Link: Belgium introduces ‘Helpy Hour’ inviting bar patrons to pay for two drinks—and get only one
via adage.com