Asahi Super Dry debuts first global campaign—with help from a game engine

Asahi Super Dry, Japan’s number one beer brand, has debuted its first ever global campaign, anchored by a spot that invites drinkers to follow their curiosity and discover its crisp, dry flavor, known as “karakuchi.”
The campaign is the first work by Dentsu Mcgarrybowen in London for the brand,…

Link: Asahi Super Dry debuts first global campaign—with help from a game engine
via adage.com