As the NBA returns, Michelob Ultra finds a way to put branded content into the game

While the virtual fan experience is very much a COVID-induced game plan, the league and specific teams (including the Sacramento Kings) have been working to create robust virtual game experiences for years. Here, Michelob takes branded content into a new direction, not just the traditional route of complementary content, but making the brand a significant part of the actual game experience.

Link: As the NBA returns, Michelob Ultra finds a way to put branded content into the game
via www.fastcompany.com