Analysis: Not just thematic or localised for the sake of it, say brands ahead of National Day

With 9 August around the corner, brands are upping their patriotic antics launching new localised products. Burger King and Deliveroo decided to partner up to launch a foodie jigsaw puzzle that features iconic Singapore landmarks. Local alcohol manufacturer Tiger Beer also launched a seasonal “Orchid Brew”, which was said to be inspired by Singapore’s national flower, the Vanda Miss Joaquim.

Link: Analysis: Not just thematic or localised for the sake of it, say brands ahead of National Day
via www.marketing-interactive.com